Packaging is one of the most prominent aspects of the e-commerce industry. It can be understood as the science or art of enclosing or protecting products in a way that they become ideal for distributing, storage and sale. Packaging is, hence, a part of almost every industry. With the growth in the demand for packaging products and marketing them, personalized or custom packaging slowly became a trend. As a result, strategic custom packaging brings in great revenue for companies that implement this form of packaging.
Let us try to understand a few trends in custom packaging.
- Digital printing
The next decade is expected to be dominated by digitization, in every field possible. Digital printing provides efficient and aesthetically pleasing design solutions for all types of packaging. What sets digital printing apart is the fact that it uses 3D software, printed electronics and digital manufacturing protocols. So, as the market undergoes massive transformation in the post pandemic era, the demand for digital packaging is more than ever. And, businesses are also making the most of it.
- Colors and designs
Yet another significant expected trend in custom packaging, in the upcoming decade, is that of the colors and patterns. The trend is expected to shift towards bolder designs, logos and colors. It will basically shift from the mundane and the ordinary use of colors towards contemporary, bold and dynamic ones; something that will get noticed from a distance. It is an established observation that customers respond in a positive way to quirky and hip designs and logos on plastic bags and other forms of packaging. Thus, a prominent trend would be that of colors and patterns for packaging.
- Minimalistic packaging
The ‘less is more’ approach has in fact appealed to a major part of the consumers, where people believe in minimalistic aesthetics. Thus, aesthetics plays a major role in this area with digital prints, bold colors and unique patterns being some of the main characteristics. This type of packaging is more popular among meticulous consumers who believe in simplicity. Digging through layers of packaging can sometimes be tiresome. Besides, minimalistic packaging also helps advocate sustainability.
Conclusion
With younger consumers as well as startups at the forefront of the industries, newer trends are bound to develop. Junise custom plastic bags come in vibrant colors and patterns and in sync with the newer trends, which is sure to give your business a much-needed boom.