Communicating with your customer, even in the age of interactive technology and the proliferation of video and audio messages. For some buyers of goods or customers, it is connected to email. This is a convenient channel of communication because it is not intrusive. You can always return to the letter and, if necessary, promptly respond and write a message. The experts at Reply.io at https://reply.io/sales-engagement offer their insights on how to properly compose, send and respond with emails. And how to interact with customers to engage in sales.
We’ll try to articulate the top 3 options for creating email text messages as one of the relevant and important communication tools for many potential buyers.
Stay friendly and attuned to communication
Don’t give in to emotions if someone doesn’t respond to messages, isn’t active. Or on the contrary, ask too many questions. You should always remain cool and confident, reasonable, and friendly. Emotions can be given to the client. The letter should always be succinct, capacious in content and with a constant even mood. Impressing the client with your confidence is already halfway to success.
Point out value, but don’t go overboard: style, clarity, and conciseness
Knowing and understanding your customers’ wants and needs is important. But it’s even better to offer them something relevant, valuable to them right now and here. That’s why you should follow three criteria for crafting your message in your publication:
- explicit, shouting relevance – approaching holidays, the beginning of tire-changing season, a bargain price, and the like;
- composing a text that will have a positive response from the buyer, that is, the text with real ways and affordable price to solve the problem or query;
- the text should not have a direct message to buy the product at a price, here and no other way.
The last point should be clarified a bit. You must talk about buying! But the offer can’t sound like an ultimatum because the buyer doesn’t like pressure, but is willing to cooperate, to try to study the purchase and decide.
Write accurately: Avoid ambiguities and mistakes
As strange as it may sound in the era of total illiteracy, a text composed with errors is very bad. Even a not very literate person will surprisingly notice the wrong punctuation mark. Or point out the wrong letter, even if it is a clerical error. That’s why before you send a letter you should proofread it carefully. You can use both paid and free accounts of services for proofreading texts.
Even worse is ambiguity of content, and even worse, an attempt to refer to someone else in decision making. Like, you decide whether to believe this text or not.
Convince with an accurate, literate, and confident text. Other versions are not worth considering.